AI operations for marketing, creative, web & performance agencies

Get client work moving without hiring another account manager.

New clients stall because assets arrive late. Deliverables sit in “awaiting approval.” Billing goes out after the month it was earned. We build and install the follow-up systems that handle the chasing, so your team can get back to client work.

For owner-operated agencies at roughly $1M–$20M in revenue. Built and delivered by FreedomStack. No guaranteed outcomes: we scope against your actual workflow and tell you honestly if it isn’t a fit.

Where agency hours leak

Five places your best people end up doing admin.

These are illustrative scenarios, not client stories. If two or three feel familiar, that’s where an operations review starts.

1

The kickoff that never quite kicks off

The contract is signed and the kickoff call went well. Then the brand logins, the brief and the asset folder trickle in over weeks, and your strategist is sending the same reminder email for the third time.

2

“Awaiting client approval,” again

Round-two creative has been in review for three weeks. The launch date moved, nobody on your side wanted to nag, and the project manager only notices when the client asks where it is.

3

Monthly reporting built by hand

On the last working day, someone copies numbers from several dashboards into a slide deck, rewrites last month’s commentary and hopes nothing was pasted into the wrong client’s file.

4

Overages that get billed late, or not at all

A retainer cap was passed mid-month. The hours are logged, but nobody flagged it, and by the time the invoice is assembled it feels awkward to raise. So it quietly gets written off.

5

Account managers who chase for a living

Friday is spent on “just checking in” messages, status updates and reconciling who’s waiting on whom. It’s necessary work, but it isn’t the work clients hired you for.

Scenarios are composites written to describe common patterns. They aren’t drawn from named clients, and we make no claim about how many hours or how much revenue your agency would recover.

Three named systems

Built around your tools, run by your team.

Each system is a defined piece of your workflow, installed in the tools you already use. An engagement covers one, two or all three, depending on where the leak is worst.

System 1

Client Onboarding & Asset Chase

A single, consistent way for new clients to hand over what you need to start.

  • Structured intake form for brief, access and brand assets
  • Per-client onboarding checklist with owners and due dates
  • Automated reminders to the client for missing items
  • Internal alert when something is blocked, so the right person knows

Reminder wording is agreed with you up front. Client-facing messages are reviewed by a human unless you opt out.

System 2

Approval & Feedback Follow-Up

Deliverables waiting on sign-off stop disappearing into inboxes.

  • Tracks every deliverable awaiting client approval
  • Sends escalating nudges on a schedule you set
  • Summarises scattered feedback into one clear list
  • Stalled-work digest for the owner, so you see what’s stuck

You choose the tone and cadence. The system flags and drafts; it never approves work on a client’s behalf.

System 3

Billing-Ready Handoff

Approved work and logged time arrive in one place, ready for review.

  • Collects approved deliverables and logged hours per client
  • Flags retainer overages as they happen, not at month-end
  • Produces an invoice-ready summary for the owner or bookkeeper
  • Hand-built reporting steps can be scoped in where your data sources allow

It prepares a summary. A person reviews it and issues the invoice. Pricing decisions stay with you.

How an engagement works

Audit, build, test on real work, hand over.

We work in four stages. Timing depends on your tools, how many systems are in scope, and how quickly access and feedback come back. We don’t promise a fixed timeline.

  1. Process audit

    We walk through how work actually moves today, find the stall points and agree which systems are worth building.

  2. Build

    We build the agreed systems inside your existing PM tool, CRM, accounting and Slack or email setup where feasible.

  3. Test on real work

    We run the systems on live client work with your team watching, and fix what doesn’t behave before you rely on it.

  4. Handover & documentation

    You get written documentation and a walkthrough so your team can run, adjust and pause each system.

Typical scope range$5k – $25k

Where you land in that range depends on the number of systems in scope and the tools involved: your PM tool, CRM, accounting software and Slack or email. We confirm a written scope after the process audit. This page doesn’t quote a fixed price or guarantee a delivery date.

What we need from you

Two things, and neither is a password.

We keep the ask small and put the boundaries in writing before anything is connected.

  • A workflow walkthroughTime with the person who knows how onboarding, approvals and billing really run, including the workarounds nobody wrote down.
  • Read-only or limited tool access, agreed in writingScoped to the systems in the engagement, set up through each tool’s own permission settings, and removable by you at any time.
  • No credentials in the formPlease don’t send passwords, API keys or logins through the form below or by email. Access is arranged separately after we’ve agreed scope.

Questions agency owners ask

FAQ

How is our data handled?

We ask for the minimum access the agreed systems need, and the permissions and boundaries are written down before anything is connected. We’ll map which data moves between which tools during the process audit, and you can ask for that detail before you share anything.

Client data stays in your own tools wherever possible. If a build needs a third-party service, we tell you which one and why before using it.

Which tools does it work with?

We typically work with common project management tools, CRMs, accounting platforms, and Slack or email. Whether a specific integration is practical depends on the tool, your plan and its API or automation options. We check that in the operations review rather than assume it, and we’ll tell you if a tool is a poor fit.

What does the AI do, and what doesn’t it do?

It drafts reminders, summarises feedback, sorts and flags what’s stuck, and assembles information into a summary. It doesn’t approve work, set prices, send invoices or make commercial decisions.

A human reviews anything client-facing before it goes out, unless you choose to opt out for specific, low-risk messages. AI output can be wrong, which is why review steps are built in.

Will this replace my account managers?

No, and that isn’t the aim. The idea is to remove the repetitive chasing so they can spend more of their week on client relationships and delivery.

What if it isn’t a good fit?

We’ll say so on the call. If your bottleneck is something automation won’t fix, if your tools don’t allow what you need, or if the scope doesn’t justify the investment, we’ll tell you plainly and, where we can, point you to what to try instead.

Who builds it?

The systems are built and delivered by FreedomStack. You’ll deal with the same people from the process audit through to handover.

Book your operations review

Tell us where work gets stuck.

A short form helps us prepare for the 30-minute call. We read every submission and reply by email to arrange a time.

Prefer email? julien@relaycairn.com

Please don’t include passwords, API keys or logins. We arrange tool access separately, in writing, after scope is agreed.

We use your details only to reply to this request. See our privacy policy. No obligation, and no guarantee of results.