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AI operations for wholesale & distribution

Stop re-keying purchase orders. Start answering quotes the same day.

We build done-for-you AI workflows that read your emailed RFQs, POs and invoices, prepare the quote, the order-entry fields and the payment follow-up, and put a person in your team in charge of every approval.

For owner-operated distributors and light-industrial suppliers at roughly $1M–$20M in revenue. Projects typically $5k–$25k; scope and price are confirmed after the review. See the four workflows.

The problem

The same data gets typed three times, and the slow part is people, not products.

In many distributors, information arrives as email, PDF and spreadsheet, then gets re-keyed into the ERP or accounting system by whoever has a spare ten minutes. The costs show up elsewhere:

Slow quote turnaround

An RFQ sits in a shared inbox while someone finds the right item numbers and pricing. The buyer asks the next supplier too.

Late stock and ETA answers

"Do you have it, and when can it ship?" waits on whoever can check inventory and open POs, then reply.

Invoices nobody chases

Follow-up depends on someone remembering. Past-due balances age quietly until month-end.

What we build

Four workflows, in plain language.

Most engagements start with one or two of these and are shaped around how your team already works. Each example below is an illustration of the pattern. We are not presenting client results, and outcomes in your business depend on your volumes, data and processes.

RFQ email → drafted quote

Illustrative example

Before

A rep opens each RFQ email, reads the PDF, looks up item numbers, checks the price list, and builds the quote from scratch in the ERP or a spreadsheet.

After

The request is read automatically, line items are matched to your catalog, and a draft quote is prepared using your pricing rules. Unclear lines are flagged for the rep.

Human checkpoint: a rep reviews, edits and sends. Nothing goes out automatically. See the walkthrough.

PO intake → order-entry fields

Illustrative example

Before

Customer POs arrive in different formats. Office staff retype the customer, ship-to, part numbers, quantities and requested dates into the order screen.

After

Each PO is turned into a clean set of order-entry fields, checked against the customer record and quote, with mismatches (price, quantity, terms) highlighted.

Human checkpoint: staff confirm the fields before an order is entered or released.

Overdue-invoice follow-up

Illustrative example

Before

Someone exports an aging report when they remember, then writes individual reminder emails. Some accounts get chased, some don't.

After

Overdue invoices are picked up from your accounting data and matched to a follow-up sequence with polite, consistent wording. Replies and promised-pay dates are logged for you.

Human checkpoint: you choose the tone and cadence, and can require approval before reminders go out, especially for key accounts.

Weekly owner dashboard digest

Illustrative example

Before

The owner asks for numbers, someone assembles quotes out, open orders, and receivables from three places, and the answer arrives days later.

After

A short weekly email summarizes open quotes, orders waiting on entry, aging receivables and items needing a decision, with links back to the source records.

Human checkpoint: it's a read-only summary. It reports and doesn't change records.

Which workflows make sense, and how deep each one goes, depends on your systems and documents. We confirm that in the review, not on this page.

Sample walkthrough

One RFQ, from inbox to approved quote.

Here is how a single emailed request moves through the system and where a person decides. The walkthrough below uses made-up documents, so you can see the shape of the work before we ever see yours.

Illustrative and anonymized. The customer, items, part numbers, stock levels, prices and rules below are invented for demonstration. They are not from a real client, a real catalog or a real result, and your own rules and data would replace them.
Approval steps from RFQ to sent quote Seven steps. The system receives the RFQ, extracts and matches fields, and drafts a quote with flags. A sales rep reviews and edits, and can return the draft for fixes. If the quote falls outside your rules, such as unusual terms or a value above a set threshold, a manager approves it. The rep then sends the quote, and the action is logged. Return for fixes 1 RFQ arrives Shared sales inbox, email or PDF 2 Fields extracted and matched Your catalog, customer record, rules 3 Draft quote with flags Unclear lines marked, never guessed 4 Sales rep reviews and edits Person decision #1 5 Manager sign-off, if needed Only when outside your set rules 6 Rep sends the quote Nothing is sent automatically 7 Logged for follow-up Who approved what, and when Illustrative diagram. Your thresholds and steps are set in scope.

Where a person is in charge

  • Rep review is always required.The system drafts the quote. The rep reads it, fixes it and decides whether it goes.
  • Your rules decide when a manager steps in.For example: payment terms different from the account on file, or a quote above a value you set. Thresholds are agreed in the written scope.
  • Uncertain items are flagged, not guessed.If a request line can't be matched with confidence, it is left without a price for the rep to resolve.
  • There is an audit trail.Each step records who approved it and when, so you can see how a quote was produced.

Text version of the diagram: 1 RFQ arrives, 2 fields extracted and matched, 3 draft quote with flags, 4 rep reviews and edits (can return the draft for fixes), 5 manager sign-off if outside your rules, 6 rep sends the quote, 7 logged for follow-up.

1

The RFQ arrives

Illustrative sample

Invented email. Real requests are usually messier: attachments, forwarded threads, abbreviations, and part numbers from the customer's own system.

2

Fields are extracted and checked against your records

Illustrative sample
Extracted request fields (sample)
FieldValue foundCheck
CustomerCustomer AMatched to account on file
Ship-to"our main plant"Matches default ship-to
Needed by"the 14th"Month not stated, confirm
Payment terms askedNet 30Account on file is Net 15
Line items4 linesMatched against item list in the next step
3

A draft quote is prepared, with flags

Illustrative sample
Draft quote (sample item numbers, prices and stock, all invented)
#RequestedMatched itemQtyUnitStatus
1Hex bolt 1/2-13 x 2" Gr 8 zincSAMPLE-HB-0500500$0.42Matched, list price
21/2" flat washer, USSSAMPLE-WS-0500200$0.06Matched, list price
33/4" NPT brass ball valveSAMPLE-BV-07540$14.80On hand covers 32 of 40, confirm ETA for the rest
4"the 3/8" hose barb we ordered last time"Two possible matches in order history25n/aUnmatched, no price drafted

Lines 1–3 subtotal in this example: $814.00 (500 × $0.42 + 200 × $0.06 + 40 × $14.80). Line 4 is pending, so the draft is marked incomplete and cannot be sent as-is.

4

The rep reviews, resolves flags and approves

Illustrative sample

The rep sees the draft next to the original email, with every flag in one place. In this example they would:

  • Pick the correct hose barb from the two candidates, or ask the buyer, and confirm its price.
  • Check the valve's remaining 8 pieces and put an ETA on that line from the open purchase order.
  • Confirm the delivery month with the buyer.
  • Send the draft back for fixes if something looks wrong.

Net 30 differs from the account's Net 15, which falls outside the example rule, so the quote is routed to a manager for sign-off before the rep can send it. Once approved, the rep sends the quote and the approval is logged.

All names, rules and numbers are examples. Your catalog, pricing logic, terms policy and thresholds are set during discovery and written into the scope.

This walkthrough shows a pattern, not a performance claim. How much of your RFQ volume can be handled this way depends on how consistent your documents are and how clean your item and customer data is. We assess that with sample documents in the review.

Book a 30-minute operations review Bring one real RFQ if you like; we'll talk through how it would flow.
How an engagement works

Four phases, with you in the loop at each one.

Timing depends on scope and on how quickly sample documents and system access are available. We confirm a schedule in writing before any work starts.

Discovery

  • Walk through how RFQs, POs and invoices move today
  • Review sample documents and your ERP / accounting setup
  • Agree the first workflows, approval rules and a written scope

Build

  • Build the workflows against your real documents
  • Test with your team on past examples before anything is live
  • Set up approval steps and exception handling

Handover

  • Go live in a supervised start, with your team approving
  • Walkthrough and plain-language documentation
  • Access and ownership transferred as agreed in scope

Support

  • Fixes and adjustments as real-world documents surprise us
  • Optional ongoing support, scoped and priced separately
  • Next workflow when you're ready, not before
Investment

$5k–$25k, depending on scope.

A single, well-defined workflow sits at the lower end. Several connected workflows across messy documents and older systems sit toward the upper end. The range is a guide, not a quote.

Typical project range
$5k – $25k

Scope and price are confirmed in writing after the 30-minute operations review and a look at your documents and systems. No obligation to proceed.

We don't promise a specific return or number of hours saved. What's realistic depends on your volumes and processes, and we'll talk it through honestly.

  • Number of workflowsOne quote workflow is a different project from quote, PO intake, collections and reporting together.
  • Your systemsWhether your ERP or accounting tool offers a usable API or import, or needs a workaround.
  • Document varietyTen customers sending the same PO layout is simpler than a hundred sending their own.
  • Business rulesCustomer-specific pricing, tiers, substitutions, minimums and approval thresholds.
  • Exceptions and volumeHow much needs special handling and how many documents flow through each week.
  • Training and supportTeam walkthroughs and any ongoing support you want after handover.

Third-party software and usage fees (for example AI or automation platform subscriptions) are separate from the build fee. We'll identify them during the review so there are no surprises.

Fit

Who this is for, and who it isn't.

This is likely a fit if…

  • You're an owner-operated wholesaler, distributor or light-industrial supplier, roughly $1M–$20M in revenue
  • RFQs, POs or vendor invoices arrive by email or PDF and get re-keyed by hand
  • You, or someone you trust, can make decisions and approve a $5k–$25k project
  • You're willing to have your team review what the system drafts
  • You'd rather have it built for you than learn automation tools yourself

This is probably not for you if…

  • You want a guaranteed ROI or a fixed hours-saved number
  • You expect fully hands-off automation with no human review of customer-facing output
  • You're looking for a cheap template or a software license rather than a build
  • You can't share any sample documents or system access, even limited
  • Your volumes are so low that manual handling is genuinely fine
Questions

Straight answers before you book.

What data and system access do you need?

For the review, nothing beyond a conversation. If we proceed, we start with a few anonymized or sample documents (an RFQ, a PO, an invoice) and a description of your ERP or accounting tool. Where system access is needed, we ask for the narrowest access that does the job, read-only where possible, and you grant and can revoke it. What access is needed is written into the scope before we begin.

Does a person approve everything?

For anything customer-facing or anything that changes a record, that's how we design it by default: the system drafts, your people approve. Quotes are reviewed before they're sent, order fields are confirmed before entry, and collections reminders can require sign-off. If you later decide a low-risk step can run on its own, that's your decision to make, and we'll set it up deliberately.

Who owns the workflows you build?

The intent is that you do. The workflows, prompts, templates and documentation built for you are handed over, and tool accounts are set up in your name where practical, so you aren't locked to us. Exact ownership and handover terms are confirmed in the written scope.

Do I have to switch ERP, accounting or email tools?

No. Delivery is tooling-agnostic: we work with what you run today, whether that's an ERP, QuickBooks or another accounting package, shared inboxes, or spreadsheets. How deep an integration can go depends on what your tools allow. In some cases the first version uses imports or exports rather than a live connection, and we'll tell you if that's the case.

Can you promise how much time or money this saves?

No, and we'd be wary of anyone who does without seeing your operation. The examples on this page, including the sample walkthrough, are illustrations of how the workflows work. In the review we'll look at your volumes and where the manual effort actually sits, so you can judge the value for yourself.

What happens when the AI gets something wrong?

It will occasionally misread a document. That's why we test on your past examples, flag uncertain lines instead of guessing, and keep a person in the approval step. Handling exceptions is part of the build, not an afterthought.

What happens after I book the review?

We reply by email to set a time. The 30 minutes covers your current workflow, your systems and where the biggest bottleneck is. Afterwards you receive a recommendation on whether a project makes sense and, if so, a written scope and price. If it doesn't make sense, we'll say so.

Book a 30-minute operations review

Tell us where the paper piles up.

A few details help us prepare. We'll reply by email, usually to confirm a time. Scope and price are confirmed after the review, and there's no obligation to proceed.

  • 30 minutes, focused on your workflow
  • No sales deck, no prepared pitch about tools
  • You leave with an honest view of what's worth automating first, even if that's nothing

Prefer email? julien@relaycairn.com

Request received.

Thanks. We'll reply by email, usually to confirm a time for the 30-minute review. Scope and price are confirmed after the review, with no obligation to proceed.

Need to add something? Email julien@relaycairn.com.